Confidential File No. 001-ND

The Ele
Protocol

// The Process of Coffee

From the high-altitude slopes of Thakeri to your cup, every step is calibrated for excellence. We adhere to a strict protocol that prioritizes bean density, moisture control, and flavor retention. This is how we produce the best Coorg coffee.

Selective Harvesting

We don't strip the branches. Our pickers are trained to select only the red cherries. This manual selection process ensures that no unripe beans taint the batch, providing the foundational sweetness of our cup profile.

Selective Harvesting Selective Harvesting Detail Harvested Cherries

Pulping & Washing

Within 6 hours of harvest, cherries are pulped to remove the skin. We use eco-friendly pulpers built by a nearby farmer, ensuring the process is entirely sustainable. These machines minimize water usage while ensuring the mucilage is preserved for the critical fermentation stage.

Pulping and Washing Pulping Detail Washing Process Washed Beans Pulped Beans

Sun Drying

Finally, beans are brought to our propety where we spread them on the ground evenly. They are raked constantly for even drying under the Indian sun until they reach exactly 11% moisture content.

Sun Drying

Precision Roasting

We work with expert roasters in Coorg and Bangalore who have been roasting for generations. We roast in small batches to unlock the bean's potential. By carefully controlling the heat curve, we preserve the delicate acids while developing the rich body and sweetness that defines our signature profile.

Heat Curve Profile BATCH: 042-A
TP 1st Crack Light Med Dark
CHARGE TEMP
200°C
DEV TIME
12:45
END TEMP
218°C
Our Origins

Community
Integration

At Ele, coffee is a community effort. We grow and partner with generational growers in Coorg who treat the land with respect, honoring the expertise that has shaped this region for decades.

We believe in direct relationships no middlemen, just honest trade. By ensuring our partner estates are paid fairly, we create an environment where quality comes first. When the community thrives, the coffee speaks for itself.

Our roots run deep in Thakeri. We reinvest 10-15% of our net revenue directly into local initiatives, focusing on education and infrastructure for the families who are the backbone of our harvest. This is our way of ensuring Coorg's coffee heritage continues to flourish. Beyond the community, we are committed to the land itself. For every order placed online, we plant a tree, ensuring our farm to cup process regenerates the ecosystem rather than depleting it.

// MISSION DIRECTIVE

"Premium coffee should be accessible to all, with no compromise on quality. We prioritize product excellence over marketing and packaging."

Est. 2024

Co-Founder

Founder Nathal Dawson
Active
ID: 001-ND

Nathal Dawson

Co-Founder & Head of Finance

"I grew up running through the estates of Coorg, where coffee was the backdrop of my childhood. It taught me that quality isn't accidental it’s disciplined. I didn't want to build a brand on glossy storytelling or marketing fluff. In fact, I didn't even plan to start a business, but I knew if I did, it had to be real."

"We aren't just another brand using 'organic' or 'single-origin' as buzzwords to justify ridiculous prices. We cut out the middlemen and work directly with growers to ensure transparency. We prioritize the process over the packaging. If the coffee is good, it doesn't need a story spun around it."

" Great coffee should be for everyone."

Nathal Dawson
Authorized Signature
1350 Elevation (MASL)
272 Trees Planted
16 Current Batch
0% Preservatives